The digital streaming space witnessed fresh activity this week as several Telugu films made their way to major OTT platforms, reflecting the industry’s increasing reliance on digital premieres following theatrical runs.
Zee5 Expands Telugu Film Library
Zee5 continues to strengthen its regional catalogue with new Telugu film additions. The platform confirmed the digital premiere of Parasakthi on February 7. The release adds to Zee5’s strategy of focusing on early digital access for regional cinema.
Another Telugu film, starring Megastar Chiranjeevi, is expected to begin streaming on Zee5 from February 11, though the platform has not issued an official confirmation on the date. The film will be available in multiple Indian languages, underlining Zee5’s emphasis on pan-India reach.
Prime Video Streams Sankranthi Release
Nari Nari Naduma Murari, which released in theatres during the Sankranthi festival season and received positive audience response, has now started streaming on Amazon Prime Video.
The film is available in Telugu, Tamil, Kannada, Malayalam and Hindi, offering broader accessibility to regional and national audiences. The transition from theatres to OTT follows the current trend of shortened theatrical windows.
JioHotstar Brings Theatrical Release to Digital
The horror fantasy film Raja Saab, starring Prabhas, has entered the digital space through JioHotstar. The movie became available for streaming after completing a 28-day theatrical run.
The film is offered in Telugu, Tamil, Kannada and Malayalam. Despite mixed reception during its theatrical release, the OTT debut provides an opportunity for wider audience engagement.
Upcoming OTT Release to Watch
Industry sources indicate that Ravi Teja’s film Bharata Mahashayulaku Vignapthi may premiere on Zee5 from February 13. An official announcement is awaited. The film, which features a romantic comedy narrative, received a mixed response during its theatrical run.
OTT Trends: Shorter Windows and Multi-Language Strategy
The current wave of OTT releases highlights two key industry shifts: shorter theatrical windows and multi-language digital availability. Producers are increasingly using OTT platforms to extend a film’s lifecycle beyond theatres.
With audience viewing habits evolving, streaming platforms remain central to content consumption, offering flexibility, accessibility and regional diversity.
