A disturbing incident at the Medaram Jatara in Telangana has triggered widespread outrage after a street vendor from Kurnool district in Andhra Pradesh was allegedly harassed and humiliated by a group of YouTubers on suspicion of so-called “food jihad.”
Vendor Forced to Prove Innocence
According to accounts shared widely on social media, the vendor, who was selling food during the Medaram tribal festival, was confronted by individuals identifying themselves as YouTube journalists. They accused him of serving food with malicious intent and reportedly pressured him to eat his own food in public to “prove” that it was safe.
The incident was filmed and circulated online, drawing sharp criticism for its humiliating nature and for promoting communal suspicion without evidence.
Public Outrage and Support
Following the incident, residents from the vendor’s hometown in Kurnool rallied in his support. Influencers, civil rights activists, and several political parties condemned the act, stating that harassment in the name of content creation for “views and likes” is unacceptable.
Many pointed out that the Medaram Jatara, one of Asia’s largest tribal festivals, symbolizes unity, devotion, and coexistence, and such incidents undermine its spirit.
Nara Lokesh Responds
Andhra Pradesh IT and Industries Minister Nara Lokesh responded to the incident through a public message addressed to the vendor. Expressing regret and solidarity, he stated:
“Dear Brother Vali, I am deeply sorry that you had to endure this. Such divisive and communal behavior has no place in our Telugu society, which has always stood for harmony, mutual respect, and brotherhood. I will meet you soon and look forward to tasting your famous Khoya bun! We stand together.”
The minister’s message was widely shared and appreciated across social media platforms, with many calling it a reassuring stand against communal targeting.
Condemnation of ‘Trial by Camera’
Several commentators criticised the growing trend of self-styled online journalists conducting public interrogations without authority. Legal experts noted that accusing individuals without proof and forcing them into public humiliation could amount to criminal intimidation and defamation.
Calls have grown louder for authorities to examine whether such content violates laws related to harassment, public nuisance, and communal provocation.
Message of Unity
Community leaders from both Telugu states emphasized that street vendors and small traders depend on trust and livelihood dignity, and targeting them based on identity threatens social harmony.
As the video continues to circulate, many have urged social media platforms to act responsibly and discourage content that fuels division under the guise of journalism.
