“Couple Friendly” Rises in Week 2: Romance, Relatability and Word-of-Mouth Drive Box Office Growth
Romantic dramas often depend heavily on their opening weekend performance, but “Couple Friendly” has taken a different route. Entering its second week in theatres, the film has witnessed a notable surge in audience engagement, climbing to the top position for South Indian films on BookMyShow charts.
Starring Santosh Sobhan as a struggling fashion designer and Manasa Varanasi as an ambitious IT professional, the film has gradually built momentum through steady word-of-mouth and repeat viewership. What began as a modest theatrical release has now emerged as one of the season’s most discussed romantic entertainers.
Second-Week Momentum Surpasses Opening Day Numbers
Industry trackers indicate that ticket sales in the film’s second week have, at certain points, surpassed its own opening day figures. This upward trend is considered a positive sign for theatrical sustainability, particularly in a competitive release window.
Through Day 7, the film recorded approximately ₹5.52 crore net collections in India. While the number reflects moderate box office scale compared to big-budget ventures, trade analysts observe that its steady pace indicates healthy audience retention rather than a front-loaded spike.
Online Ratings Reflect Strong Audience Connect
On ticketing platforms and social media, viewers have rated the film highly, with some audience ratings touching 9.2 out of 10. Many comments highlight the natural chemistry between the lead pair and the relatable portrayal of urban relationships.
Unlike high-concept spectacles, “Couple Friendly” relies on situational humor, emotional conflicts, and contemporary relationship dynamics. This grounded approach appears to have resonated with younger moviegoers and couples seeking light yet emotionally engaging content.
Promotional Boost Adds Visibility
The film received additional visibility following a widely circulated interview segment featuring a prominent industry figure describing it as a season-defining love story. The interaction amplified social media conversations and helped sustain momentum beyond the first weekend.
Promotional strategies that combine digital engagement and organic word-of-mouth have increasingly become critical in the current theatrical landscape. In this case, positive chatter seems to have translated into measurable ticket growth.
Storyline Anchored in Aspirations and Reality
At its core, “Couple Friendly” follows the journey of two young professionals navigating career pressures, financial instability, and evolving relationship expectations. Santosh Sobhan’s character struggles to establish himself in a competitive design industry, while Manasa Varanasi portrays a determined IT professional balancing ambition with emotional commitments.
The screenplay situates their romance within everyday urban settings, exploring misunderstandings, compromises, and personal growth. Audiences have responded positively to the film’s tone, which blends humor with emotional reflection without leaning into melodrama.
Box Office Stability Signals Word-of-Mouth Strength
Trade observers point out that films driven primarily by content rather than scale often depend on sustained occupancy rather than explosive openings. The second-week climb in bookings suggests that viewers are recommending the film within peer groups.
Such trends are significant in a theatrical ecosystem where audience choices are heavily influenced by early reviews and social media reactions. The absence of sharp weekday drops indicates that the film continues to attract steady footfall.
Competitive Landscape and Market Context
The South Indian market has seen a mix of action spectacles, large-scale productions, and niche dramas in recent weeks. Within this diverse lineup, “Couple Friendly” has carved a space through its genre appeal.
Romantic comedies and relationship dramas often find longevity when they strike a chord with urban youth audiences. The film’s Week 2 performance suggests it has achieved that connect to a measurable extent.
Outlook for the Coming Weeks
As the film enters its third week, attention will shift to how well it sustains occupancy amid new releases. Continued positive word-of-mouth and weekend spikes could help it extend its theatrical run.
While final lifetime collections will determine its commercial standing, the second-week surge has already positioned “Couple Friendly” as a noteworthy performer in the current release cycle.
Conclusion
“Couple Friendly” demonstrates that steady audience approval can sometimes outweigh opening-day numbers. With relatable storytelling, consistent digital buzz, and favorable viewer ratings, the film has transformed into a second-week chart-topper.
In an industry often dominated by large-scale spectacles, its performance underscores the enduring appeal of character-driven romance backed by strong audience recommendations.
