Telugu film director Bandi Saroj Kumar, known for films such as Mangalyam, Nirbhanda 1, and Nirbhanda 2, has triggered a wider discussion in film and media circles following a strongly worded social media post on the state of film criticism and journalism.
In his tweet, the director expressed criticism of what he described as paid reviews, questioned the credibility of certain journalists and YouTube reviewers, and commented on legal actions taken against critics within the film industry.
Criticism of Paid Reviews and Media Credibility
Bandi Saroj Kumar alleged that some journalists who write paid reviews have already lost public trust, stating that audiences no longer engage with their reviews or interviews.
He contrasted this with the popularity of independent podcasters and content creators, noting that newer platforms attract large viewership because they focus on discussing cinema rather than promoting specific narratives.
Views on Independent Reviewers
The director also referred to independent YouTube reviewers, suggesting that when audiences perceive a lack of authenticity, they naturally stop engaging with such content.
He argued that public judgment, rather than legal intervention, ultimately determines credibility in the digital space.
Legal Action and Freedom of Expression
Addressing the growing trend of legal cases filed against film reviewers, Bandi Saroj Kumar invoked Article 19 of the Constitution, which guarantees freedom of speech and expression.
He suggested that disagreements over reviews should be addressed either through legal challenges to constitutional interpretation or through direct engagement, rather than filing criminal cases that could amplify criticism.
కవర్లు తీసుకొని పెయిడ్ రివ్యూలు రాసే కొంత మంది అమ్ముడుపోయిన జర్నలిస్టులను పబ్లిక్ ఎప్పుడో వెలివేసింది. వీళ్ల రివ్యూలను పక్కన పెట్టండి, ఇంటర్వ్యూలకి కూడా వ్యూస్ రావు. నిన్న మొన్న వచ్చిన podcast కుర్రాళ్ళకి లక్షల్లో వ్యూస్ వస్తున్నాయి. Because they discuss cinema. అలాగే యూట్యూబ్ లో…
— Bandi Saroj Kumar (@publicstar_bsk) February 4, 2026
Comments on Ticket Pricing and Footfalls
Beyond media criticism, the director also addressed economic aspects of the film industry, particularly ticket pricing.
He argued that regulating ticket rates could help increase theatre footfalls, suggesting that rising ticket prices, combined with high remuneration demands and expectations of large collections, create conflicting pressures within the industry.
Industry Reaction
The tweet has generated mixed reactions across social media. Some users supported his views on media ethics and free speech, while others criticised the tone and generalisation of journalists and reviewers.
As of now, no formal response has been issued by media organisations or film bodies regarding the remarks.
Ongoing Debate
The comments come amid ongoing discussions in the Telugu film industry over the role of critics, the impact of social media reviews on box office performance, and the boundaries between criticism and accountability.
The debate highlights broader questions about freedom of expression, transparency, and evolving media consumption patterns in the digital age.
