Inside the ‘Dark SEO’ Networks: Google News and AdSense Manipulation in India
Inside India’s Dark SEO networks: how fake link farms and AdSense manipulation exploit Google News—and what Google is doing to fight back.
Inside the ‘Dark SEO’ Networks: Google News and AdSense Manipulation in India
In the fast-changing world of digital marketing, a shadow industry has quietly taken root — the world of “Dark SEO.” Across India’s growing online ecosystem, networks of manipulative websites are using unethical tactics to game Google News rankings and AdSense revenue systems, creating a hidden economy of fake authority, recycled content, and algorithm exploitation. This article explores the mechanics of these operations, how they threaten legitimate creators, and what Google is doing to clamp down on them. The Rise of Dark SEO As competition for visibility intensifies, many digital operators have turned to illicit SEO practices to climb search results quickly. Dark SEO refers to blackhat strategies designed to deceive search engines rather than earn rankings through authentic, quality-driven methods. In India’s booming digital advertising landscape, such tactics have found fertile ground. Thousands of small and mid-sized content networks operate in the gray zone — prioritizing clicks and…
